Oct 24, 2023
x minutes read
So, you heard about the power of SEO, and you're wondering what the fuss is about?
SEO can be pretty overwhelming for those who don't know where to start.
There are all sorts of rules and guidelines you need to be aware of. There are also plenty of tricks of the trade you can learn from SEO specialists.
The good news is that you don't need to be a tech expert to learn SEO. With a little patience, anyone can get into SEO.
In this guide, we'll give you 10 basic SEO tips for beginners.
Search engine optimisation is an important part of every digital marketing strategy. For beginners, understanding the basics of SEO might be overwhelming.
But if you take it step by step, you’ll see that SEO is not so difficult.
Here are some easy SEO tips everyone can use:
If you follow these easy SEO tips for beginners, you'll get the hang of it faster than you realise.
Before you can even make a good SEO strategy, you need to understand your target audience.
Understanding your customers lets you tailor your content. In other words, you'll be able to reach and engage your intended demographic.
You need to understand the characteristics, preferences, and needs of your customers.
Even this first step can lead to higher engagement. Not to mention better Google rankings.
You can better understand your target audience through:
You can start with the ideal customer profile.
This involves looking into important demographics. This information includes age, gender, location, and interests.
This information can help you create targeted content. The content should address the specific needs and interests of your target audience.
This doesn't only help you find potential customers. It also keeps old customers coming back to your business.
This eventually leads to better search results on Google and other search engines.
The next step is to do keyword research.
Researching keywords users search for lets you make a better SEO strategy. In fact, keyword research is the basis of every SEO and content campaign.
It allows website owners to find relevant keywords. They can use these high-performing keywords to optimise their online content.
You can add the target keywords to the content. This doesn't only include blog posts but meta descriptions and tags as well.
This practice helps search engines recognise the relevance and quality of the website. It can improve its visibility in search engine results pages (SERPs).
For SEO beginners, understanding the importance of keywords is crucial.
As a beginner, you can use keyword research tools and analyse keyword trends. These tools give you insights into popular topics and search terms in your industry.
This allows for content that matches the interests and needs of your target audience.
These simple SEO tips can also help beginners focus on a more niche audience. Thus driving qualified traffic to your site. For example, using long-tail keywords or focusing on specific geographic locations.
But be careful about bad SEO practices, like keyword stuffing. It can earn you a penalty from Google.
If you want your SEO strategy to be successful, you have to produce quality content.
You must write content that's relevant to your business, and that provides value to your readers. This is essential for improving a website's visibility and attracting organic traffic.
The goal is to create content that is informative, engaging, and well-written. Doing so doesn't only make your website a credible source of information. It also encourages visitors to stay longer and explore other pages.
This reduces your bounce rate.
Users are more likely to share high-quality content on social media posts. This increases the site's exposure. It also attracts more backlinks, which are very important for search engine optimisation.
Once you write the content, the next step is to optimise it. Optimising content includes adding relevant keywords.
This is where keyword research comes in. You'll know which keyword suggestions you can use for your content.
You can add keywords to:
You can add keywords throughout the entire site. As long as you don't overuse them. Keyword stuffing can lead to a negative SEO ranking.
If you don't have the time or skills to write content, you can hire a content writer.
A huge part of SEO is optimising on-page elements. This is otherwise called on-page SEO. It includes optimising:
This step is very important for improving your site's visibility and ranking.
Meta tags provide information about the webpage. They play a significant role in search engine optimisation.
You should use relevant keywords in the meta title and description tags. This way, you can signal to search engines what each web page is about. This increases the chances of that page showing up in relevant search results.
Headers help organise the content on web pages. They make it easier for both users and search engines to understand the structure of the page.
You need to use header tags (H1, H2, H3, etc.) and incorporate relevant keywords into them. You can then optimise your content for search engines, which boosts SEO performance.
URL optimisation is another important aspect of on-page SEO.
The URL structure should be clean, descriptive, and include relevant keywords. A well-optimised URL doesn't only help search engines understand the page's content. It also provides a user-friendly experience.
It's a good idea to add the target keyword to the URL. But avoid using unnecessary characters or numbers. Short, concise URLs are preferred since they're easier to read.
It's also important to create and optimise internal links. It helps users better navigate your site. It also helps search engines when they crawl relevant pages.
Creating backlinks is an important way to make a website more visible and respected. This means getting links from trustworthy websites that direct people to your site. It helps your site show up higher in search engines and brings in more visitors.
Backlinks show that the website being linked to is reliable and important. If a site gets backlinks from reliable sources, it signals search engines that it's an expert in its field.
Link building can push your site to the top of search results.
Outbound links can drive referral traffic to a website. They have the power to expose the site to a larger audience. This can lead to more conversions and sales.
If you want to generate backlinks, you should earn links from high-quality websites. You can do this through various methods. For instance, guest posting, influencer outreach, and content promotion.
Guest posting involves writing and publishing articles on other websites. This happens in exchange for a backlink to the target site.
You can also reach out to influential individuals or websites in the industry. You then need to ask them to mention your site or link to it.
Content promotion involves promoting valuable content. The goal is to attract natural backlinks from other sites.
The backlinks need to be important for your niche. You can improve your search results with this SEO strategy.
Optimising images isn't only an important part of SEO. It's also a crucial aspect of website development.
It improves user experience and reduces loading times. Optimised images can also help with site performance.
In other words, it can make your site more credible and professional.
When images are not properly optimised, they can slow down a page's loading speed. This can lead to a poor user experience. Visitors may become frustrated and leave the site.
The best way to avoid this is to compress images. You should also use appropriate file formats, such as JPEG or PNG. You can ensure fast loading times without reducing the quality.
Optimising images can also lead to SEO success.
Search engines use page loading speed as a ranking factor. Slow-loading pages can be penalised in Google search results.
By optimising images, websites can improve their loading speed. This can positively impact their search engine rankings.
One of the most important SEO tips is to design a great website.
If you want to attract more online visitors, you need a well-developed site. This means that your site has to be visually appealing and user-friendly.
A website's design can attract users and keep them interested.
Your website should be clean and organised. This includes easy navigation and a clear information hierarchy.
It should also have visually pleasing elements and core web vitals. For example, you can add:
Each of these design elements can have a lasting impact. The goal is to create an enjoyable browsing experience for visitors.
Doing this can increase the conversion rate, and it can keep customers coming back.
Aside from aesthetics, a great website should also prioritise user experience.
This means making sure the website loads fast. But we'll get to that later.
It also includes optimising your site for different devices and browsers.
Mobile responsiveness is quite important. More and more users browse the internet through their mobile devices. That's why your site must be mobile-friendly.
Even if you use good SEO tactics, you still need to stand out from your competition.
One of the ways you can do that is by staying informed. You need to keep track of what strategies and tactics your competition is using.
This will give you a competitive edge in the online marketplace.
Monitoring your competitors allows you to understand their strengths and weaknesses. You will also be able to find new opportunities and adjust your own strategies.
You can analyse your competitors':
You can gain valuable insights into what works and what doesn't in your industry.
Regularly tracking your competitors can help you learn about new trends. It can also help you stay up-to-date with the latest SEO practices.
For example, you can find new long-tail keywords to use. Or, you can discover new link-building opportunities.
By keeping a close eye on their rankings, you can work on your own SEO efforts. And make any adjustments if necessary.
Improving site speed is a crucial ranking factor.
It can influence user experience and bounce rates.
When a website takes too long to load, users tend to lose interest and leave. This results in a high bounce rate, which isn't something you want.
A slow-loading website doesn't only frustrate visitors. It also affects its ranking on search engine results pages.
Search engines prioritise sites that offer a good browsing experience and fast-loading pages. That's why optimising site speed is so essential. Especially if you want to improve search engine rankings.
There are several ways to enhance web loading speed, including:
We already talked about why optimising images is important. Large image files can slow down a website. So, it's essential to compress images without reducing quality.
Another effective strategy is to leverage browser caching. It allows the website to store certain elements locally on a user's device. This reduces the need to download them with each visit.
Using a content delivery network (CDN) can also help. It distributes website content across different servers around the world. This leads to faster delivery to users, regardless of their geographical location.
The last step of a good strategy is to track your SEO efforts.
It's crucial to keep track of how effective your SEO strategy is. What you want to do is test the impact of your website's SEO.
Once you have all the data, you can make better decisions for further optimisation.
Tracking SEO efforts can give you other valuable insights. For example, how your site is performing in search engine rankings. You can also find areas that you need to work on.
This involves analysing key metrics, such as:
One of the main benefits of tracking SEO is the ability to measure the return on investment (ROI).
You can use various tools to analyse your search ranking. For instance, Google Search Console and Google Analytics.
You can also determine which strategies are generating the best results. It will be easier to set aside resources according to these findings.
This allows for a more efficient allocation of time and budget. You can then focus on activities that have the greatest impact.
SEO may seem complicated if you're new to it. But you'll quickly see that SEO is all about planned steps and strategies.
With these basic SEO tips, you'll be able to master the ins and outs of SEO. You'll also be able to improve your organic search rankings faster than you think.
RankRise can help you with this. We're an expert SEO agency, and we're well-versed in Google's algorithm.
If you need some help with SEO, feel free to reach out to us. We can help you put your website on the map.
Start with a free growth consultation