Oct 24, 2023
x minutes read
For online businesses, visibility is everything.
When users enter a keyword related to your business, they can choose from the top search results. If your site is not among these search results, those users might never find your business.
This is where organic search traffic comes in.
Organic traffic is the number of people who visit your site. These users come from unpaid search engine results.
The goal of every SEO strategy is to increase your organic traffic. This, in turn, improves your online presence.
But how to do organic SEO in the first place?
If you want to improve your organic SEO, you will need to use a series of techniques and tactics. Better organic search rankings mean more exposure, visitors, and sales.
There's much more to organic traffic, which we will go over in this article.
Let's quickly cover the differences between organic and paid search results.
Organic traffic comes to your site naturally. In other words, it's completely free.
The process of generating organic traffic starts with a search query. Someone types a keyword on Google or other search engines. They can then choose from the presented search results.
If you get enough organic traffic, your search rankings will improve. Search engines will then show your site to more people. This increased exposure leads to better organic rankings.
As you can see, organic traffic can impact your SEO and vice versa.
Paid search rankings come from paid SEO campaigns.
This process involves paying search engines to show your site to users. They don't have to search for relevant keywords to find your paid ad. It can pop up on social media platforms and other websites.
It's true that paid search engine traffic has the power to attract many people. It can also produce results right away.
But, sponsored ads will never be as credible as organic search results.
To round up, organic search results have the following benefits:
Organic search traffic is very important for SEO. Without the exposure, your site might as well be invisible.
The goal of SEO is to increase your online presence. With the right SEO rankings, you will start to see more and more qualified traffic.
Keep in mind that you can't improve organic search rankings overnight. It takes time and effort.
Here are some organic SEO tips you can use for your site:
When you first launch your business online, your goal is to attract the right kind of people. These are people interested in the products or services your business offers. They're otherwise known as your target audience.
The best way to find your target audience is through keyword research.
The idea is to create a keyword list based on your target audience's search intent.
For example, if you own a local bakery in Melbourne, you need to use the right keywords. These could be "bakery Melbourne," "best bakery Melbourne," and "bakery near me."
Use long-tail keywords that aren't so competitive. You need to find a balance between target keywords that have a high search volume but aren't so popular.
Long-tail keywords are great because you can use them in your content. They're also more specific, thus easier to rank for.
The next step is to add the targeted keywords all over your site. You can add them to your blog posts, meta descriptions, page titles, etc.
Just be sure not to use the same keywords as your competitors. Doing this won't help you improve your organic search results.
Making your website visible to your target audience isn't enough. When they click on your site, you need to give them a reason to stay for as long as possible.
One way you can capture their attention is with relevant content.
If you want to create content for your blog, you need to make sure it's relevant. Your content needs to provide your readers with value.
That means you should write blog posts that are informative and interesting. Of course, your content should be related to your business.
Here are some blog post ideas you can write for your small business:
You can apply this to any business.
Let's say you run a cleaning business. You can write blog posts on how to keep your home clean. You can also write about cleaning products, cleaning hacks, and practical advice.
Another example can be a dental practice. Blog topics can include proper oral hygiene, which toothpaste to use, and so on.
As you can see, you can never run out of topics this way.
Just make sure not to use duplicate content on different web pages. This can confuse search engines and reduce your rankings.
Another way to improve your organic search ranking is with on-page SEO.
On-page or on-site SEO refers to all the optimisation efforts you make on your site. This includes keyword research and writing content.
Aside from these two, on-page SEO includes:
All these elements are just as important as keywords and content.
Each page title should include the main keyword. It shouldn't be too long, but not too short, either. Catchy titles always rank better than boring, generic ones.
When it comes to internal links, the more the merrier. Internal links help improve site navigation and user experience. They also help search engines in the process of crawling and indexing each web page.
The same goes for external links. These are links pointing to other websites. You should always link to authoritative sites, as it will make your website more credible.
Image optimisation is another important part of SEO. You'll want to use high-quality images that offer value to the page. It's also a good idea to optimise the ALT tags of each image.
You need to optimise your meta descriptions as well. Each meta description should include the target keyword. It should also accurately describe the content of each page.
More than 55% of web traffic comes from mobile phones.
According to the same source, 92.3% of internet users use the web on mobile devices.
Browsing the internet on your phone is much more convenient than on your computer. That's why more and more people are using their phones to access the web.
That's exactly why you need to make sure your site is mobile-friendly.
One of the most important ranking factors search engines look at is user experience. The more user-friendly your site is, the better SEO ranking you'll have.
If you make sure your site is easy to read and navigate, it will lead to a positive user experience. This results in a wider reach and a lower bounce rate.
This is especially important for e-commerce businesses. Many people shop on their mobile devices. A mobile-optimised shopping experience can boost sales.
It's also beneficial for social media engagement. Mobile users often access social media platforms on their mobile devices. If your site is mobile-friendly, it's more likely to be shared on social media. This increases your online visibility.
There are a few ways you can make your site mobile-friendly, including:
Page loading speed is more important than you can imagine.
The average page loading speed is 1.65 seconds. Your site shouldn’t take more than two seconds to load, or it might have a high bounce rate.
If your site takes three or more seconds to load, 40% of users will leave your site.
So, site speed is important because of:
Fast-loading websites provide a better user experience.
When users can access information quickly, they are more likely to stay on the site. They can engage with the content and complete desired actions. For instance, buying something or filling out a form.
Google values positive user experiences in its ranking algorithm.
A slow website often results in a higher bounce rate. This happens when visitors quickly leave the site without doing anything.
High bounce rates can negatively impact your SEO. Search engines may interpret it as a signal that your site doesn't meet user expectations.
Google also considers page speed when determining where to rank your website. Faster-loading sites have a better chance of ranking higher. This can result in increased organic traffic.
Technical SEO refers to the process of optimising the technical aspects of a website. It's what happens "behind the scenes." The goal of technical SEO is to improve search engine visibility and performance.
On-page and off-page SEO focus on content and external factors. Technical SEO deals with the structure, code, and infrastructure of a website.
It allows search engines to crawl, index, and rank a website effectively.
Technical SEO includes the following:
This type of SEO focuses on improving how a site works on all devices. This is good for both desktop and mobile users.
The more "cleaned-up" your site is, the better search engine rankings it will have. Search engine bots can then crawl the website's pages without running into problems.
Technical SEO might be too complicated if you have no experience. That's why many companies hire someone to do their technical SEO.
Another important SEO tactic is link building.
This process includes creating backlinks. These are links on other sites that point to your site. They're extremely valuable for SEO.
Backlinks or outbound links show that your website is reliable. Website visitors will see it as a credible source of information.
That's why you need to build high-quality backlinks. These can be outbound links from authoritative and reputable sites.
Earning backlinks isn't easy. You'll have to work on all other SEO aspects for other sites to find you worthy of linking.
Here are some strategies for earning quality backlinks:
One of the best ways you can earn backlinks is by writing quality content. The better the content, the higher the chances of getting backlinks.
Guest posting is another method for earning backlinks. It requires you to write valuable guest posts for reputable websites. They just have to be in your niche.
Building relationships is very important. Not just for SEO but for business making in general. This can also be applied to link building.
Network with influencers, bloggers, and other site owners in your industry. Building genuine relationships can lead to link opportunities.
Broken link building is another method you can use. The goal is to find broken links on other websites in your niche. Reach out to site owners and suggest replacing those links with links to your site.
Small businesses can increase organic traffic with local SEO.
Local SEO is a specific form of SEO. It focuses on optimising sites for local search results. It's a great tool for businesses that want to attract local customers.
Local SEO includes the following tactics:
Local SEO can help different kinds of local businesses. Not just brick-and-mortar businesses, but service-based businesses and online businesses as well.
It helps with brand awareness and online visibility. It can help with finding customers who might not have known about your business in the first place.
With the right local SEO tactics, you will be able to rank higher on local search results.
This doesn't only lead to more organic traffic, but more foot traffic as well. Brick-and-mortar businesses rely on foot traffic. For example, restaurants, retail stores, bakeries, etc.
Local SEO is also important because it helps you stand out from your competition. This is especially important for local businesses.
The last step of an effective SEO strategy is analytics and monitoring. You need to make sure your SEO strategy is performing well.
There are many useful tools you can use to do this. Google Analytics and Google Search Console are free and easy to use.
They will give you all kinds of insights into your SEO performance. You can use them to measure the conversion rate, bounce rate, page views, etc.
You can also use these tools to analyse keywords and backlinks. These metrics can give you valuable insights into user behaviour.
Once you have all the data, you'll be able to use it to improve your SEO strategy. You'll also know if you need to make any important changes to your site.
Keeping track of your SEO efforts will also help you with competitors. These analytics tools can tell you what keywords your competitors are ranking for.
You'll have all the information that will help you create the best SEO campaign. This will lead to a better organic search ranking on search engine results pages.
Organic traffic is the key to getting more exposure and potential clients. With enough organic traffic, you'll be able to land on the first page of Google search results.
RankRise can help you on this journey. Earning organic traffic isn't easy, but with the right tactics, it can be done.
As SEO experts, we'll be able to help you reach your target audience and get more traffic.
If you have any questions about our SEO services, feel free to reach out to us.
Start with a free growth consultation