How to Improve SEO - A Guide to Developing an Effective SEO Strategy

Knowing how to improve SEO can help your website grow its online presence, organic traffic, and conversion rate. Read this guide if you want to improve your SEO.

How to Improve SEO - A Guide to Developing an Effective SEO Strategy

Do you want to run a successful online business? Search engine optimisation (SEO) will become your best friend.

Being familiar with SEO alone isn't going to cut it anymore. There is no such thing as a non-competitive industry.

As a business owner, you must know how to create the perfect SEO campaign. Doing so will help you drive results and make your business stand out in a sea of competitors.

Do you need help with how to improve SEO for your business? Don't worry. This guide will take you through the process of developing a fantastic SEO campaign. 

You will be able to improve your SEO rankings on search engine results pages (SERPs). It will be your gateway to online success. 

🔊 The Importance of SEO for Businesses

Before we jump into the best ways to improve SEO, let's briefly explain why having good SEO is so important.

You might have already created an SEO campaign. But your strategy isn't driving results fast enough. You might not be happy with your search engine rankings either.

Developing an SEO campaign is only the first step. 

You will have to put effort into creating a strategy tailored to your business's needs and goals. It will result in a position on the first page of search results.

Improving SEO can be a challenge for many businesses. This is especially the case with businesses with limited resources. 

With a proper strategy, your business will start to attract more organic traffic. This leads to greater visibility and more potential customers. 

You will then be able to convert those visitors into paying customers. 

It takes time to see results. But investing in better SEO has proven effective if you want to see good rankings on SERPs.

Developing a thorough SEO campaign requires careful consideration. Businesses must understand what tools are available to find areas for improvement. 

Factors to think about are competitors' strategies, current trends, and search engine algorithms. To do this, you need to research the best practices. You should also stay up-to-date with changes in the industry. 

That way, you will be able to optimise your site across different channels.

🚀 How to Increase SEO for Your Business

Knowing how to have better SEO is important if you want your online business to succeed. This requires a combination of techniques that involve different types of optimisation.

We can divide search engine optimisation into three broad categories:

  • On-page optimisation
  • Off-page optimisation
  • Technical optimisation

Do you want to know how to improve website SEO and boost SEO rankings?

First, you must understand the importance of all three branches of SEO. You will then be able to use them to your advantage. 

One is just as important as the other two. So, instead of prioritising one, you should focus on improving all three types of SEO at the same time.

An brief explanation of all three types of SEO: on-page SEO, off-page SEO, and technical SEO.

🖼️ On-Page Optimisation

On-page optimisation refers to the process of optimising individual web pages. 

The goal is to improve your website's SEO performance. You are doing this by making it more relevant to search engines.

It can include optimising the following elements:

  • Title tag
  • Meta description
  • URL structure
  • Header tags
  • Keyword phrases
  • Page content
  • Images
  • Other on-page elements 

On-page optimisation aims to make sure that web pages are relevant in the eyes of search engines. 

The most important aspect of on-page SEO is content

Here are a few tips on how to improve on-page SEO:

  1. Write descriptive page titles that accurately cover the topic of each web page.
  2. Use headings to break up long sections of text into smaller chunks.
  3. Write a unique meta description for each web page and include relevant keywords.
  4. Do keyword research and use keywords and keyword phrases in your content.
  5. Avoid keyword stuffing. This can lead to Google penalties and negatively impact the site's ranking.
  6. Use internal linking strategies to connect a web page to other pages on your site.
  7. Optimise your images with descriptive file names and alt text.
  8. Update old web pages by adding fresh content to remain relevant over time.

By following these simple steps, you'll have a better chance of appearing higher on SERPs. 

When done the right way, SEO leads to increased organic traffic. This translates to higher revenue for businesses that rely on digital marketing strategies.

💬 Off-Page Optimisation

Off-page optimisation refers to the activities that you take outside your site. Like on-page SEO, off-page SEO aims to improve your site's visibility in search results. 

As we already said, content is the most important factor for on-page optimisation. For off-page SEO, that factor is backlinks.

Backlinks take users from other websites to your own site. They're quite important for SEO. They are also known as inbound links. 

Gathering backlinks from high-quality websites is a process called link-building. It should be the focal point of every SEO campaign.

Off-page optimisation can also include:

  • Social media marketing
  • Online reputation management
  • Influencer outreach
  • Guest blogging

It can include other strategies that can help improve your site's authority.

Off-page optimisation is as important as on-page optimisation. It isn't an isolated process. For the best results, you need to use both of these two branches of SEO in your campaign.

🔧 Technical Optimisation

Technical optimisation is what happens "behind the scenes." This process includes optimising technical aspects outside of your site.

It involves a range of important tasks for reaching high SEO results. That way, search engines can crawl and index your web pages.

To improve SEO performance, it's important to work on your technical SEO, and here are a few different ways to do it:

  1. Optimise website loading speed and performance for the ultimate user experience.
  2. Compress images before uploading them so that your site loads faster.
  3. Optimise your website for mobile devices. Choose an intuitive design for mobile users.
  4. Create an XML sitemap to help search engines better understand your site's structure.
  5. Make sure all URLs conform to the standards set out by Google and other search engines.
  6. Find and replace broken links and use redirects.
  7. Use a Secure Sockets Layer (SSL) and the HTTPS protocol to encrypt data.

Technical SEO might seem more complicated than the other two branches of SEO. 

If you're not familiar with it, it's a good idea to hire an SEO expert who would know how to improve your technical SEO.

Three tables listing what all three types of SEO include.

🔎 Target Audience and Keyword Research

To create the perfect SEO strategy, you must understand the basics of SEO

Every good strategy starts with researching your target audience. This includes the keywords they use when searching for something online.

You need to understand your target audience's online behaviour. It lets you develop relevant content that will match their needs and interests. 

Keyword research helps you find specific keywords related to your business. These are search queries users type in to look for information, products, or services.

It can help you find high-performing keywords you can put into your website's content.

Once you find out which keywords to target, you can use them throughout your site. For example, you can add keywords to: 

  • Body text
  • Meta descriptions
  • Meta tags
  • Landing pages
  • Images

Researching your target audience enables you to create engaging content

It answers their questions and provides them with the information they're looking for. This increases user experience and leads to improved organic search results.

Keyword research should be an ongoing process. An effective keyword research strategy can help improve SEO performance. It can also help determine which areas you need to work on more.

That way, you can continue to improve your online presence over time. You will be seeing results faster than you think. 

✏️ Writing High-Quality Content

Content plays a key role in SEO. It leads to greater visibility, higher search rankings, and more qualified website traffic. 

To achieve this, businesses need to create unique content. Your content shouldn't only cater to search engines, but your target audience as well. 

Update your content regularly with topics that are eye-catching and engaging. Doing this will help improve user experience and increase your SEO ranking.

Here are some tips on how to write quality content to enhance SEO efforts:

  • Do keyword research before you start writing.
  • Come up with unique, engaging, and quality content for your blog.
  • Use plenty of internal links, inbound links, and outbound links in each blog post.
  • Optimise your content for mobile devices.
  • Use descriptive and SEO-friendly URLs.
  • Optimise meta tags and meta descriptions with the right target keyword. 
  • Update your content with new information to make sure it stays relevant over time.

Search engines use algorithms that look for specific keywords when crawling websites. 

Blogs enable businesses to use these keywords in a strategic way. This makes your content more visible online. By doing so, you are increasing your chances of getting new visitors. 

Blogs give companies a platform to share their knowledge. They use their blogs to provide helpful advice.

Another option is to reuse existing content by curating information from other sources. Especially among businesses looking to improve search results without spending too much money. 

Six ways to write high-quality content for your SEO strategy.

🔗 Link Building

If you want to know how to boost your SEO, you need to understand the importance of link building

There are three types of links you can add to your content:

  1. Internal links: links that lead to other web pages on your site
  2. External links, or outbound links: links that lead to other websites
  3. Backlinks, or inbound links: links that lead to your website from other sites

Internal links are an important element of on-page optimisation. They help users find something on your site. They also help spread "link juice," or link equity, around the website. This increases your rankings in SERPs.

External links are just as important. Search engines reward websites that show relevance through high-quality links from reputable sources. These are high-authority sites that offer important information of some sort.

Backlinks can come from other blogs or news sites in your niche. The more authority the website has, the better. 

Establishing quality backlinks from other websites helps build credibility. The best link-building strategy is writing quality content that other sites will share.

If you find a dead link or a broken link, make sure to replace it with a link that works. 

Another tip is to avoid adding too many links because it can lead to a Google penalty. Too many unnecessary links can also result in a poor user experience.

📈 Competitor Analysis

Competitor analysis is a key element in improving SEO

Take the time to study the strategies and tactics your rivals are using. This can tell you a lot about how to improve your SEO performance.

This may involve researching competitors' website content and keyword usage. You may also need to check their backlink profiles and other SEO elements.

Analysing your competition also involves looking into their activity on social media platforms. For instance, Facebook, Twitter, Instagram, and YouTube. 

This will help you find out how other websites in the same industry compare when it comes to SEO.

Competition analysis can also help you identify new opportunities for growth.

You can uncover untapped markets and niches. You can target these customer segments with your SEO efforts.

This can help you improve your SEO strategies. You will also be able to tap into new sources of organic traffic and find more customers.

✔️ Monitoring Your SEO Performance

Knowing how to improve your SEO ranking also includes tracking your SEO performance.

There are many useful tools you can use to track your website's SEO. This includes:

  1. Google Analytics
  2. Google Search Console
  3. Ahrefs
  4. SEMrush
  5. Moz

Google Analytics can help you measure various SEO metrics. For instance, the conversion rate, bounce rate, and page views. 

You can use Google Search Console to check your site's position on Google rankings. Both of these tools are free.

Tools like Ahrefs, SEMrush, and Moz are for rank tracking. They provide data on your website's keyword rankings. You can also use them for analysing backlinks. 

These tools are quite useful when you want to compare your website to others in your niche.

Many of these analytics tools can help you better understand your target audience. 

You can check how well your mobile site is performing compared to desktop versions. This helps you determine which devices your customers prefer. 

You will also find out whether you need to optimise your site to avoid mobile usability issues.

You can also use website auditing tools to make sure your website is running well. This helps you find out if there are any technical issues that can affect your SEO performance.

By combining these tools and techniques, you can track your SEO performance. You will be able to make data-driven decisions for better search results.

This, in turn, increases organic traffic and improves website performance.

🎯 How to Improve SEO Rankings for Local Businesses

Local SEO can make your business more visible for local Google searches. It helps draw potential customers from a particular geographic area. 

Local SEO aims to place your website higher on Google search for geo-specific terms.

It connects your business and people looking for products or services in the same area.

It's for small businesses that want to increase their physical presence in their local community.

Businesses that use effective local SEO strategies can gain more web traffic. This traffic is relevant to their products and services. 

This results in better brand awareness among potential customers and many other benefits

Several key strategies can help you improve local SEO, including:

  • Optimising content for local keywords related to your local business
  • Creating local business listings on online directories
  • Adding your business on Google My Business and Google Maps
  • Encouraging online reviews and gathering positive feedback from customers
  • Making local landing pages for different target audiences
  • Building local links and gathering inbound links from other sites
  • Keeping up with local SEO trends

It's a good idea to take advantage of all the opportunities available through local SEO. 

That way, you can make sure more people are aware of your products or services. What's more, you don't have to invest a lot of money in traditional advertising methods.

Making a good local SEO campaign allows local businesses to gain a competitive edge. They can also find new clients at a minimal cost.

A diagram listing six different local SEO strategies.

❔ Frequently Asked Questions

How Long Does It Take to See the Results of Your SEO Efforts?

SEO can make all the difference in your digital marketing strategy. But how much time will it take before you see the results?

Four to 12 months are necessary for any SEO strategy to start working.

It depends on how much effort you put into your strategy and the level of competition in your industry.

If you want to see results as quickly as possible, you will need to invest more resources into the strategy.

Other factors can influence the amount of time it takes for you to see any results. This includes the age of your website, the quality and relevance of your content, and the capabilities of your SEO agency.

How Often Should I Update My SEO Strategy?

You need to update your strategy on a regular basis. Updating your SEO improves search traffic and your ranking on search results. 

How often you update your SEO depends on the size, scope, and type of website.

For instance, small business websites may need monthly updates. Larger sites might need weekly or even daily adjustments. 

If you have an online store, you can update new product pages on the regular. 

Analysing trends in SERP performance can help to identify where changes are necessary. 

Competitor activity can provide info on how their strategies affect rankings.

Search engine algorithm changes also need modifications so that your SEO remains effective. That way, you can also make sure they follow the best SEO practices.

Should I Hire an SEO Agency to Improve My SEO?

Many businesses decide to hire an SEO agency to create an SEO campaign.

There are many advantages to outsourcing SEO services. For example, experience, faster results, and more time to focus on core business tasks.

An SEO agency can help you improve their SEO ranking by developing a tailored strategy.

But before you choose an SEO agency, you should do research on it first. Make sure it can meet your objectives and see whether they're the right fit for your company.

🏆 Maximising SEO Results

Figuring out how to improve your SEO isn't easy. But there are many steps you can take to come closer to achieving your SEO goals. 

Working on all three branches of SEO, monitoring your SEO performance, and analysing competitor activity are just some of them.

If you're having trouble improving your SEO, RankRise can help.

We are a digital marketing agency, and we specialise in search engine optimisation. With a data-driven approach to SEO, we can help generate leads that matter. 

We do this by increasing your visibility on search engines and bringing qualified traffic to your website. If you want to know more, feel free to contact us.

Optimise your website to get more leads

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Tijana Abadic
Tijana Abadic

Tijana is a content writer with three years of experience working for digital marketing firms and creating informative and engaging content for diverse industries. As a content strategist at RankRise, she specialises in writing and editing long-form content that reflects the brand and drives results.

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How much does it cost to hire you for Search Engine Optimisation (SEO)?

The cost of Search Engine Optimisation (SEO) services depends on the complexity and scope of the project. The cost is generally higher if your industry is more competitive, or if you would prefer to see results faster. The price starts at $150 per month to target the location near your physical location, to $1,600 per month for a campaign with a broader reach. Our team provides customised quotes based on your individual needs, so contact us to discuss them in more detail.

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Oftentimes, cheaper websites will be made using templates, with minimal customisation options available outside of colours, text and images. Most templates aren't made with speed or optimisation in mind, they're designed to look as attractive as they can to their customers.

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If you've hired us to run your Search Engine Optimisation (SEO) campaign, then yes!

If we don't see any results within a few months we pause any payments and work for free until we see the results we were hoping for.

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We expect to finish 90% of projects in 4-6 weeks. It can take longer depending on the size of the website and the responsiveness of the clients.

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