How to Use SEO to Increase Traffic and Attract More Customers?

This guide explains how to use SEO to increase traffic and improve your online presence on search engines using different SEO techniques and tactics.

How to Use SEO to Increase Traffic and Attract More Customers?

Your website can look great and have all the necessary info on your business. But if it's not getting enough SEO traffic, all your efforts will be for nothing.

SEO traffic is the key to online success, especially for growing websites. This web traffic comes from Google and other search engines.

More traffic means more potential customers. It can also lead to better conversion rates and more sales.

If you want to learn how to use SEO to increase traffic, you've come to the right place.

We'll show you how to increase SEO traffic. With various content marketing strategies, you'll put your website on the map.

📌 Understanding the Basics of SEO

Before we get into SEO tips to increase traffic, it's important to understand how SEO works.

SEO stands for search engine optimisation. It's the process of making your site more visible on search engines. When a user searches for something online, your site can pop up in the search results. This is possible because of SEO.

If you use SEO tactics, your website will attract search engine crawlers. These are search engine spiders or bots that explore the internet. They scan web pages and index them on SERPs.

A good SEO strategy can help you rank higher on search engine results pages.

If your website appears on top of SERPs, it's more likely to attract SEO traffic.

SEO traffic refers to organic, non-paid visits.

Organic traffic refers to visitors who come to your website naturally. In other words, they don't come from paid ads.

SEO traffic can have many benefits. It makes your site more visible to search engines. A better online presence leads to more potential customers. More customers means more sales, and so on.

Follow these nine steps for more traffic:

  1. Do keyword research
  2. Optimise your website's content
  3. Improve user experience
  4. Build quality backlinks
  5. Use social media
  6. Use on-page SEO techniques
  7. Track and analyse SEO performance
  8. Use local SEO strategies
  9. Optimise your website for mobile devices

🔎 Doing Keyword Research

One of the most important aspects of SEO is keywords. To be more specific, keyword research.

This research tells you what keywords your users search for. They can be specific keywords and keyword phrases. They just have to be connected to your business in one way or another.

If you know which keywords your target audience uses, you'll be able to optimise your content. You can improve your site's rankings on search engine results pages (SERPs).

Keyword research is all about balance.

You'll want to use competitive keywords and long-tail keywords.

Long-tail keywords are more specific and less competitive keyword phrases. They often have a lower search volume. They might be hard to rank for, but they'll give you better results.

For a good keyword strategy, target a mix of primary and secondary keywords. This strategy attracts different types of users. It can increase your SERP rankings as well.

You can use various keyword tools, including:

  • Google Keyword Planner
  • SEMrush
  • Moz Keyword Explorer
  • Ahrefs
  • Google Trends
  • Google Search Console

Avoid keyword stuffing because it will lead to Google penalties. It can even result in low search engine rankings. The point is to use keywords naturally wherever possible.

For every good SEO strategy, you need a good keyword research tool and keyword strategy.

These elements can help search engines understand what your website is all about.

📝 Optimising Your Website's Content

You can use many SEO tactics to optimise your website.

The point is to make your content more appealing to search engines. Doing this helps attract more organic traffic.

One of the key aspects of optimising content is keyword integration. You can do this with keyword research. You'll be able to use relevant keywords in your content. Your site will then be more likely to rank higher in search results. 

This, in turn, brings more organic traffic to your site. This traffic comes from users searching for those specific keywords.

You can put target keywords into the following parts of your website:

  • Homepage
  • Landing pages
  • Blog pages
  • Contact page
  • "About us" page
  • Product pages
  • FAQ pages

When it comes to the types of content where you can add a target keyword, these are all good options:

  • Body text
  • Meta descriptions
  • Meta tags
  • Headlines and title tags
  • Page titles
  • Images and videos
  • Image ALT tags
  • Infographics

Before optimising content, you need to make sure you create content that's relevant. It also must be engaging and accurate.

Search engines put websites with valuable and quality content first. To rank well, create content for search engines and your target audience.

You can do this with well-researched articles. You can also write blog posts that answer your audience's search intent.

If you offer high-quality content, you can establish yourself as a credible source. As a leader in your industry, you'll attract more organic traffic.

👍 Improving User Experience

User experience is very important for SEO.

It's also a critical ranking factor.

You need to improve your user experience for better SEO performance. This is even more important if you want to gain a wider audience.

A positive user experience tells you that your visitors are happy with your site. It also means visitors are spending more time on your site. They may even become customers or subscribers from then on.

Loading speed is crucial for user experience. Slow-loading pages can make users annoyed. Visitors can even leave your site without doing anything.

To improve site speed, website owners can:

  • Optimise images
  • Minify CSS and JavaScript files
  • Enable browser caching
  • Choose a reliable web hosting provider

Users should be able to find the information they're looking for. They should also be able to navigate through the website without confusion.

You only have 10 to 20 seconds to impress new website visitors. If your website loads slowly or if it's difficult to navigate, you'll see higher bounce rates. These metrics lead to low search rankings.

Making your site mobile responsive is also important. More and more users access websites through their mobile devices. But we'll talk about this step in more detail later.

🔗 Building Quality Backlinks

When other sites link to you, you'll get more website visitors. This is where backlinks come in. 

Backlinks are also known as inbound links. They're hyperlinks from external websites that direct users to your site.

Backlinks are important because they make your site more visible. They bring more people to your site. This improves your search engine results.

Search engines see backlinks as a vote of confidence. If you want your SEO efforts to pay off, you need to get high-quality backlinks. These must be links from reputable and relevant sources.

Link building is an off-page SEO strategy, and you can do it through:

  1. Outreach
  2. Guest blogging
  3. Broken link building
  4. Link reclamation
  5. Competitor backlink analysis
  6. Linkable assets
  7. Unlinked brand mentions

You need to find authoritative websites in your niche or industry. These websites should have a strong online presence and a good reputation. A high domain authority also helps.

Communicating with these websites can increase the chances of getting a quality backlink. You can do this through guest posting and writing valuable content. You can also just try asking for a backlink.

All the strategies we talked about can help you earn quality backlinks. But the best tactic is to create engaging content.

You need to create valuable content on a regular basis. This will help you attract natural backlinks from other websites.

If you write good content, more sites will want to link to your blog.

💬 Using Social Media

Social media platforms can bring more people to your site. Brand exposure is always a plus for a growing business.

With social media posts, you can find new customers. Not only that, but you can build relationships with these potential customers. Doing this can send more traffic to your site.

These social media apps can boost your search engine rankings:

  1. Facebook
  2. LinkedIn
  3. Instagram
  4. TikTok
  5. Twitter
  6. YouTube
  7. Pinterest

One of the key benefits of using social media for SEO is being able to increase brand exposure.

Social media platforms have millions of active users. They provide businesses with a vast audience to tap into.

If you create relevant content on social media, you can increase brand visibility. Sharing your content lets you reach a larger audience.

This increased exposure can lead to more website traffic. Users will become interested in your brand and click on links to visit your site.

You can talk to your customers through social media. The great thing about this communication is that it isn't formal. Your conversation will be much more personal.

You can respond to comments, messages, and mentions. Doing so lets you talk to your customers directly.

This engagement doesn't only help build brand loyalty. It also encourages users to visit the website for more information or to buy something.

Social media also helps create UGC. This stands for user-generated content. It's content that customers create on social media or other places.

UGC helps create a sense of community around the brand.

💡 Using On-Page SEO Techniques

On-page SEO is the basis of every SEO strategy. It refers to optimisation efforts made on your site.

On-page SEO is the opposite of off-page SEO. The latter refers to optimisation efforts made outside of your site.

 On-page SEO includes:

  • Writing quality content
  • Optimising meta descriptions and meta title tags
  • Creating internal links
  • Doing keyword research
  • Optimising images
  • Cleaning up the URL structure

On-page SEO focuses on optimising a site's content and structure. The goal is better visibility and rankings on SERPs.

The two best on-page SEO techniques are keyword research and writing content. If you do this right, you will rank higher in search engine results.

Another on-page SEO tactic is optimising meta tags. These are meta descriptions and title tags.

A title tag is an HTML element that defines the title of a web page. It appears as a clickable headline in search engine results.

A meta description provides a brief summary of the webpage's content. By using keywords in the title tags and meta descriptions, you can increase SEO traffic.

Optimising headings is another on-page SEO technique. Headings include H1, H2, and H3 tags. They help organise the content. Headings also make it easier for search engines to understand the structure of a web page.

Don't forget to add relevant keywords in your headings. Doing this can further optimise the page for search engines.

You also need to optimise URLs and images. URLs should be concise, descriptive, and include important keywords.

Optimising images involves using descriptive filenames. You can also use alt tags with primary keywords.

This practice doesn't only make your site more accessible. It also increases your rank in image search results.

📊 Tracking and Analysing SEO Performance

Knowing how to use SEO to increase traffic is important. But you also need to make sure your SEO strategy performs well over time.

That's why you also need to track and analyse your SEO performance all the time.

This step involves checking whether your strategies are doing their job. It also includes looking for things you can improve.

This way, you can track various metrics. For example, rankings and organic traffic. 

This process is crucial to ensure the success of an SEO campaign. It also helps you make informed decisions about what to do next.

You can use the following tools to track your SEO efforts:

  1. Google Analytics
  2. SEMrush
  3. Ahrefs
  4. Google Search Console
  5. Moz

Website owners can see how well their site is doing by looking at these numbers. They can use this information to make changes and get more people to visit their site.

This involves analysing various metrics. These include:

  • Keyword rankings
  • Organic search traffic
  • Click-through rates
  • Bounce rates
  • Conversion rates

These metrics can tell you which strategies are working well and which aren't.

For example, let's say a website's organic search traffic is increasing. But the bounce rate is high.

This may show that the website is attracting visitors. But those users aren't finding the content relevant or engaging enough.

In such cases, you must make adjustments to improve your site's content or user experience.

🌐 Using Local SEO Strategies

Local SEO is the key to success for local businesses. It optimises your site for local search queries.

Local SEO targets specific places. It lets you attract potential customers within a specific area. 

So, if your business operates in a specific region, local SEO can help you. Businesses with physical storefronts need local SEO the most. They rely on foot traffic, so they need people to come to their store.

This is where local SEO comes in. Local businesses can use it to improve their local search results.

One effective local SEO strategy is to optimise content and metadata. You can do this with location-specific keywords.

This involves using keywords relevant to the business's location all over the website. This includes page titles, headings, and meta descriptions.

A local bakery in Melbourne can use various target keywords. For example, 'best bakery in Melbourne' or 'Melbourne bakery.'

By doing so, the website is more likely to appear in search results. When users in the local area search for related terms, the bakery will pop up in the search results.

The business's contact information is also important for local SEO. This includes the name, address, phone number, and website URL.

This info must be the same across all online directories. If you changed anything, make sure to update it.

This way, businesses can make it easier for customers to find them. This improves local SEO performance.

📲 Optimising Your Site for Mobile Devices

If you want your SEO to succeed, you need to optimise your site for mobile phones.

A growing number of users browse the internet on their smartphones or tablets.

You need to make sure your site is responsive and accessible on different mobile devices. This way, you're catering to mobile users.

This involves improving the website's layout, content, and loading speed. You need to meet the needs and preferences of mobile users.

Start with a responsive design. Your website needs to adjust its layout based on screen size. You may also need to work on adjusting the resolution for each device.

Mobile optimisation also involves optimising the loading speed.

Mobile users often have limited patience when it comes to waiting for a website to load.

That's why it's crucial to reduce the loading time of a website. You can do this by optimising images, minifying code, and using caching techniques.

🧲 Unlocking the Power of SEO: Learn How to Increase Traffic

SEO plays a crucial role in increasing web traffic and reaching a wider audience. 

By following the SEO tips outlined in this guide, you'll be able to increase SEO traffic. You'll also make your site more visible to both internet users and search engines.

If you need help attracting more online traffic, RankRise is here for you. We're an online marketing company that specialises in SEO. Our goal is to help businesses reach their full potential in the digital landscape.

If you are interested in our services, feel free to reach out to us.

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Tijana Abadic
Tijana Abadic

Tijana is a content writer with three years of experience working for digital marketing firms and creating informative and engaging content for diverse industries. As a content strategist at RankRise, she specialises in writing and editing long-form content that reflects the brand and drives results.

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The cost of Search Engine Optimisation (SEO) services depends on the complexity and scope of the project. The cost is generally higher if your industry is more competitive, or if you would prefer to see results faster. The price starts at $150 per month to target the location near your physical location, to $1,600 per month for a campaign with a broader reach. Our team provides customised quotes based on your individual needs, so contact us to discuss them in more detail.

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If we don't see any results within a few months we pause any payments and work for free until we see the results we were hoping for.

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