Dec 5, 2023
x minutes read
SEO has become an essential component of every company's digital marketing strategy.
It's the process of optimising your website to increase its search engine rankings. It's also the key to maintaining online visibility.
Creating an SEO strategy can be complex and time-consuming. This process requires expertise and resources, among other things.
That's why most business owners are turning to SEO agencies.
If you're wondering, "Should I Hire an SEO Company?" this article is for you.
We'll talk about the advantages of hiring an SEO agency. Our goal is to help you make an informed decision that could grow your business online.
While there are thousands of SEO agencies to choose from, they all have the same goal. It's to improve a site's visibility and ranking on search engine results pages (SERPs).
You can do this through different tactics for improving a website's online presence. These tactics drive more traffic to your site and increase your conversion rate.
The more visible a website is, the greater the chances of getting more customers. This leads to more sales and revenue.
Developing and implementing an effective SEO strategy is a lengthy process. It's why businesses outsource SEO experts instead of forming an in-house team.
SEO professionals usually handle the following tasks:
Depending on their budget, some businesses invest in only one type of SEO. This could be on-page SEO or off-page SEO. Other businesses may have the resources for all aspects of SEO.
Most strategies include:
Agencies also use analytics tools to track website performance. Keyword rankings, organic traffic, and user behaviour can also be tracked.
Some SEO companies focus on local SEO. This type of SEO requires an entirely different SEO strategy.
Local SEO is especially important for small businesses. To be more specific, small businesses that operate in a specific geographic area.
If you're wondering, "Should I hire someone for SEO?" or even "Do I need SEO?" you need to consider your business objectives first.
Don't take the decision to hire an SEO company lightly. Doing so can offer many benefits. Driving traffic to your website and improving your online presence are only some of them.
But, outsourcing SEO may not be necessary or appropriate for every type of business.
Before deciding whether to hire an SEO company, assess your business's needs and goals first.
You can do this with a thorough analysis of your current website. Looking at your digital marketing efforts will help you find areas for improvement.
Here are some questions you should ask yourself before making this decision:
SEO can be successful for all types of businesses. The industry or size doesn't matter. You just need to use the right resources and strategies.
That being said, hiring an SEO agency may not be necessary for every company.
Another factor to consider is the size of your business and the scope of this project.
Small businesses with limited budgets may benefit more from hiring a freelance consultant. They may also need to focus on internal resources dedicated to SEO.
Larger businesses with complex websites and different marketing channels may have bigger needs. The expertise and resources they need can be provided by an experienced SEO agency.
Many business owners take on SEO themselves to save money.
But this solution usually doesn't work for long. Most businesses don't have the necessary knowledge of how search engines work.
As a result, they lose time and resources that would have been better spent on hiring SEO specialists.
Here are some of the most important benefits of hiring an SEO professional:
SEO professionals have a deep understanding of search engine algorithms. They also know how to do keyword research, link building, and other important SEO tactics.
Your SEO agency will increase the flow of organic traffic. This will improve your search engine rankings on Google and other search engines.
Through professional SEO efforts, businesses can position themselves as authorities in their field. They can thus attract more qualified leads.
Hiring an SEO expert gives you access to various advanced tools. These include analytics tools like Google Analytics and Google Search Console.
Agencies can provide guidance and valuable insights into best SEO practices. They also keep up with the latest industry trends.
Hiring an agency may come with a financial investment upfront. But it can ultimately lead to long-term savings.
Agencies always track and refine strategies based on performance data and algorithm updates. In other words, your website performance will always be top-notch.
As you can see, there are many benefits of hiring an SEO agency. It pays off in more ways than one.
So, you want to hire a reputable SEO consultant? Before you do that, don't forget to do your research.
Companies need to have a clear understanding of their business goals. They also need to be realistic about available resources before hiring an agency.
There are countless SEO companies on the market. Choosing one can be overwhelming. Before you make the decision, there are some factors you have to consider.
Here's what you need to check before hiring an SEO expert:
Before hiring an SEO agency, research its reputation. Make sure to look at client testimonials, case studies, and track records.
Check what types of services the agency offers. For instance, whether their team includes content writers. Also, check if they have web developers, website analytics experts, and specialist consultants.
Make sure your chosen agency doesn't resort to black hat optimisation techniques. If you use them, search engines might remove your website from search results.
Look at the company's pricing and contract terms. This will help you understand what services their packages include. You'll also know if there are any extra costs.
Consider the agency's industry knowledge and ongoing learning about search engines. The agency has to keep up with keyword strategy trends and algorithm changes.
Look for agencies with relevant certifications or partnerships that provide more credibility.
Once you find an agency you like and sign a contract, you can finally leave the SEO to the experts.
This is what you can expect from your SEO agency after the hiring process:
The SEO agency will start by onboarding your business. This includes understanding your goals and target audience. The agency also has to do an analysis of your website's current SEO performance.
The next step is implementation. Your SEO manager will begin using various SEO tactics based on the agreed strategy.
This may involve:
The SEO agency will provide regular progress reports on a monthly basis. These reports estimate how much your SEO rankings have grown.
What you need to know is that SEO is an ongoing process that requires time and patience.
It's always a good idea to build a long-term partnership with your SEO agency. A long-lasting partnership can yield better results over time.
That's why you need to work together to set realistic expectations. Reviewing your progress will help align SEO campaigns with your changing business objectives.
The price of SEO services depends on several factors. These include the scope and length of the project, as well as the urgency to yield results.
The cost also depends on the payment method the company requires. It can include hourly rates, monthly retainers, and price-per-project schemes.
So, we can say that SEO can cost from $80 to well over $10,000 a month.
Cheap agencies that guarantee quick results often can't deliver those promises. SEO takes time to work, which is something to keep in mind.
Well-established brands that have a strong customer base may not need to hire an SEO company. If they have brand recognition and a loyal following, they rely on SEO less.
These businesses usually have an in-house team.
Businesses that shouldn't hire an SEO company include certain organisations. For instance, non-profit entities, educational institutions, government agencies, or personal blogs.
These organisations may prioritise delivering information or promoting a cause. Generating revenue or driving online conversions might not be their primary goal.
Businesses with a narrow or specialised niche may also not need SEO. These include businesses with a small target audience.
In this case, you might have a limited volume of online search traffic for relevant keywords. Other marketing strategies and targeted advertising methods may be more effective.
The time it takes to see results from an SEO campaign varies depending on several factors. These include:
It can take several months to a year to see significant improvements in search rankings.
Potential risks or downsides to hiring an SEO agency include:
It's essential to do research on the company you want to work with. Make sure to choose a reputable SEO agency with legitimate strategies.
If you're looking for someone to help you with SEO, look no further than RankRise.
We're a dedicated team of SEO specialists with a proven track record of generating millions of qualified leads.
RankRise specialises in search engine optimisation, content marketing, and web development. We can help you grow your online presence, increase traffic, and generate sales.
If you would like to know more about our SEO services, feel free to contact us.
Start with a free growth consultation