Ajak & Associates Case Study

Creating an approachable website for a growing Melbourne law firm.

Ajak & Associates came to us wanting a website that would reflect their modern and innovative approach, while still maintaining the professional image of a traditional law firm.

increase in unique visitors in 3 months
increase in session duration
unique monthly visitors

The Challenge

Daniel Ajak and is an experienced lawyer who has made it their mission to shake up the Australian legal industry. They didn't want a website that would scream 'I'm just another law firm', they wanted something modern, fresh and approachable.

  • A website that was modern and adaptable
  • Easy to maintain on their own
  • To stay true to their innovative approach
  • A logo that looks modern

The Solution

We began with a thorough discovery session to get in the know about their business, their approach and what they wanted from their website. We then got straight into conceptualizing ideas with them, bringing us many steps closer to finding exactly what they were looking for.

Here is our first site map. We often start websites on a smaller website structure before expanding content afterwards. This way, the client will receive a live version of their website in a faster time frame and we can build trust with search engines early on.

After creating some initial concepts we created a website that would best suit their innovative approach, adding in the modern elements they were after. The end result was an adaptable site that is easy to maintain and stay true to their company image.

The Ajak & Associates website helps them communicate who they are as a firm without screaming too much about it. It reflects their approachability and fresh modern approach but doesn't stray away from the traditional law firm look. They can now communicate their innovative ideas with ease while still giving off a professional image.

The logo design ties in with the rest of the site's modern feel, reflecting the approachable and fresh method that they apply to all aspects of their business.

The website design has been received very well by the client, especially with the ease of maintaining it on their own. They are now able to update their site whenever needed without having to rely on outside resources.

The Result

This is what the Ajak & Associates website has achieved for them:

  • An easy way for them to keep their site up-to-date themselves.
  • Great feedback from their clients on how professional and approachable they come across via the website.
  • A simple and effective logo design to tie in with the overall modern feel of the site.
  • A 46.5% increase in unique visitors in 3 months.
  • A 34.5% increase in session duration.
  • A decrease of 10.2% bounce rate in 3 months.
  • 700+ monthly visitors on the website.

The Ajak & Associates website has achieved exactly what they were after in terms of both branding and ease of use. We are thrilled to have helped them achieve this!


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