Design
Development
SEO

Sensible Care

Sensible Care is an aged care provider. Through an SEO and AEO content strategy, we grew their organic traffic to over 1,500 clicks and 250,000 impressions a month in seven months, and it is still climbing.

Last updated: 
June 25, 2026
0 min read
Sensible Care
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1,500+

Monthly organic clicks in 7 months

250,000+

Monthly organic impressions in 7 months

Sensible Care is an aged care provider. They needed to be found by families researching home care, not only people who already knew the name.

The challenge

Aged care is a crowded, high-stakes search space. Sensible Care needed to rank for the questions families ask about Support at Home and home care packages.

What we did

We built and optimised content around the real questions families search, like what Support at Home covers and what an aged care package can pay for, and kept refining it each month.

The result

In seven months, organic clicks grew from about 620 to over 1,500 a month, and impressions more than tripled to over 250,000. The growth is still going, and more of it each month comes from non-branded searches, which means new families find Sensible Care through the answers we publish.

We have been working with RankRise for Sensible Care’s website development and SEO, and we have found Will and his team to be professional, responsive, and easy to work with. They took the time to understand our business and helped us improve our online presence with practical, well-executed digital solutions.

Robert Akdeniz
Robert Akdeniz
Sensible Care

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