Design
Development
SEO

Sensible Care

Sensible Care is an aged care provider. Through an SEO and AEO content strategy, their traffic from Google grew from 527 clicks a month to 2,855, a rise of 442%, alongside more than 400,000 monthly appearances in search. It has gone up every month since we started.

Last updated: 
September 22, 2026
0 min read
Sensible Care
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2,800+

Monthly organic clicks

400,000+

Monthly organic impressions

442%

Growth in monthly organic clicks

Sensible Care is an aged care provider. They needed to be found by families researching home care, not only people who already knew the name.

The challenge

‍Aged care is a crowded, high-stakes search space. Sensible Care needed to rank for the questions families ask about Support at Home and home care packages.

What we did

‍We built and optimised content around the real questions families search, like what Support at Home covers and what an aged care package can pay for, and kept refining it each month.

The result

Monthly clicks from Google grew from 527 to 2,855, a rise of 442%, and monthly appearances in search grew from about 50,000 to more than 400,000. Every single month has been higher than the one before it, and the climb is still going.

We have been working with RankRise for Sensible Care’s website development and SEO, and we have found Will and his team to be professional, responsive, and easy to work with. They took the time to understand our business and helped us improve our online presence with practical, well-executed digital solutions.

Robert Akdeniz
Robert Akdeniz
Sensible Care

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