AI SEO

AI SEO. Get named in the answer.

A growing share of your buyers don't open Google anymore. They ask ChatGPT, Perplexity, or Claude. They get an AI-written answer with a few sources cited underneath. AI SEO is the work of becoming one of those cited sources. Some people call it AEO, or answer engine optimisation.

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Working in Webflow since 2020.

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Dark Google search page showing AI Overview about Evergreen Infrastructure and core services offered.

Browser window showing AI Overview about Evergreen Infrastructure, an Australian nature-based solutions firm in Melbourne.

about ai seo

What AI SEO is

AI SEO is the work of getting your site quoted by AI search platforms. Instead of ranking a page on a list of results, it targets the sources named underneath an AI-written answer.

Most of it overlaps with SEO. What differs is how content is structured, how it is marked up, and how mentions of you are tracked across the AI tools. Done properly it strengthens your SEO rather than competing with it.

Hands hold a phone showing a chat about the best environmental consultant in Burwood, and a graphic shows 24.5k page visits.

Hands holding smartphone showing info about environmental consultant Evergreen Infrastructure Australia.

why it’s important?

Why AI SEO matters now

A few years ago, "how does AI affect search?" was a hypothetical. It is not anymore. ChatGPT, Google AI Overviews, Gemini, Perplexity and Claude all answer with sources listed underneath, and they choose those sources themselves.

If your site is named, you get the click and the credit. If it is not, you get neither.

We are not claiming this is a mature field. It is new and the platforms keep changing. What we will claim is that the work is real, the results are measurable, and clients are seeing themselves named in places they were not six months ago.

what we do

What we work on in
an AI SEO engagement

Diagram showing FAQ Page, Blog Articles, How-To Page, and Services Pages linking to a central blue glowing node.

clear identity

Identity signals

Naming your business, services and locations clearly and consistently across the site, so AI systems can tell who you are. Includes Organisation markup and clean structured data.

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optimised formatting

Content formatting for LLM citation

Structuring pages with direct answers, comparison tables, lists, and quotable sentences. The formats AI tools lift most often.

Laptop showing trusted allied health nursing service site with floating tags for Reviews, Wikipedia, and Directories.

third party citation

Citation building

Earning your site mentions in the third-party sources that AI platforms train on and pull from (Wikipedia, industry directories, review sites, structured data sources).

Chat interface showing Claude Answers discussing Haisey Home Care's services for older Australians.

regular audit

AI search visibility audits

Each month we prompt ChatGPT, Google AI Overviews, Gemini, Perplexity, and Claude with the searches your buyers make. We record where your brand appears, and benchmark that against named competitors.

Hand holds phone displaying healthcare website with Ai Visibility 82 and Share of Voice 72% data graphics.

trend tracking

Trend monitoring via SEMrush

Where SEMrush's AI search data covers your category, we use it to track movement between audits.

Three colored content boxes labeled A, B, and C with icons showing iterative optimization steps.

always optimised

Iterative optimisation

Refining content, schema, and citations monthly based on what the AI platforms are picking up.

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pricing

SEO and AI search, one monthly fee

One monthly fee covers the audit, the content work, the citations and the reporting. Nothing gets billed as a separate project or onboarding charge.

SEO and AI search together

$2,500

Per month, minimum*

Site audit: content structure, identity signals, AI search visibility
Content changes to the pages where they will do the most
Citation building, in priority order
Monthly AI search visibility report across ChatGPT, Google AI Overviews, Gemini, Perplexity and Claude, against named competitors
Quarterly strategy review as AI search changes

*Competitive industries could cost more.

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Dashboard showing 52% share of voice, 11% source visibility, 21k referral traffic, plus share of voice line graph.

Dashboard showing share of voice at 52% with 104.3% increase and source visibility at 11%.

tracked ai

The AI platforms we track

We optimise for AI search broadly. These five cover the bulk of meaningful AI search traffic today. As the landscape changes, we'll add platforms to the tracking where it's worth it. The five we actively track in your monthly report are:

ChatGPT (OpenAI)

Google AI Overviews

Google Gemini icon, a four-pointed star in a blue and pink gradient.

Gemini (Google)

Perplexity

White eight-pointed starburst icon on a rounded orange square background.

Claude (Anthropic)

ASL Bloom. Leading on Generative Search

ASL Bloom's programmatic SEO gave us strong content to work with, and our AI search work built on it.

ASL Bloom

ASL Bloom's programmatic SEO gave us strong content to work with, and our AI search work built on it.

"Will and RankRise has helped us innovate with programmatic SEO, position us as #1 in our market and lead on Generative Search!"

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Endre Olsvik Elvestad

Founder of ASL Bloom

FAQs

Got questions? Here are the answers.

The questions we get asked most.

Is AEO the same as SEO?

Closely related but not the same. Both target search visibility. SEO targets ranked links on a results page. AEO targets citations underneath an AI-generated answer. The underlying content quality and structure matter for both.

Do I need AEO if my SEO is already strong?

If your SEO is strong, you are probably showing up in AI answers already. The same things that rank a page also get it quoted. What is usually missing is smaller: pages an AI cannot quote cleanly, too few mentions on other sites, and your business name written differently from page to page. We fix those as part of the retainer.

Will AEO hurt my SEO?

No. Done properly, AEO improvements (schema enrichment, content formatting, citation building) also strengthen traditional SEO. They're complementary disciplines.

How long does AEO take to show results?

Content changes show up in AI citations within a few weeks. Citation building takes longer to compound. Months three to six is when we'd expect meaningful changes in how your site shows up across AI platforms.

How do I know if AEO is working?

Through the monthly visibility audit. We prompt ChatGPT, Google AI Overviews, Gemini, Perplexity, and Claude with the searches your buyers make and record where you appear. Over time you'll see how your share of voice shifts relative to named competitors.

Why don't you offer per-platform AEO services (ChatGPT, Perplexity, Claude)?

The work that earns citations is mostly the same across platforms: content an AI can quote, mentions on sources it already trusts, and clean structured data underneath. One engagement covers all five.

What kinds of businesses is AEO right for?

Most B2B businesses. Anywhere your buyers might ask an AI for recommendations, comparisons, or how-to information about your category. SaaS, professional services, education, infrastructure. All good fits.

Do we need to be on Webflow already?

Not for the audit and citation work. For the schema and content implementation, Webflow makes the work faster. We can consult on non-Webflow sites where it makes sense.

Can AEO work without ongoing optimisation?

Up to a point, yes. The first pass fixes the big things and those stay fixed. But the sites and posts that get cited most are the ones updated most often, so the ongoing work is what gives you the better odds over time.

What if our brand isn't showing up in AI search at all yet?

Generally, what we see is that your website or your online presence is not big enough yet. An AI has no reason to quote a business it barely knows. It also depends what you sell. On money and health, AI sticks to big, well-known names, so it takes more to get in. Talk to us and we will tell you honestly where you stand.

Who does the work?

Will Qu (founder and director) leads every engagement. The rest of the five-person team works on your project directly. No juniors, and no account manager between you and the people doing the work.

How much does AEO cost?

AEO is included in every SEO retainer we run. Retainers start at $2,500 a month plus GST, and the price rises with how competitive your market is. There is no separate AEO fee and no setup charge.

Want to know how AI search sees your site right now?

Book a 30-minute call. We'll look at where your brand shows up across ChatGPT, Google AI Overviews, Gemini, Perplexity, and Claude. And what's worth fixing first.

Book a 30-minute call

AI SEO. Get named in the answer.

What AI SEO is

Why AI SEO matters now

What we work on in an AI SEO engagement

Identity signals

Content formatting for LLM citation

Citation building

AI search visibility audits

Trend monitoring via SEMrush

Iterative optimisation

SEO and AI search, one monthly fee

The AI platforms we track

ASL Bloom's programmatic SEO gave us strong content to work with, and our AI search work built on it.

ASL Bloom

Got questions? Here are the answers.

Want to know how AI search sees your site right now?

What we work on in
an AI SEO engagement